Is a Romantic Gesture More Powerful on Valentine’s Day or On Another Day of The Year?
My manager of one of my part-time jobs ask the team 3 questions for a contest. I lost the contest but I loved her third question so much, that I decided to turn my answer into a blog. Also, is an open question so feel free to comment. I’ll love to know what your thoughts about it too.
Originally in Medium.
Valentine’s day or Galentine day it’s pretty much everyday for couples and for besties on the weekends or days off after work or school. Just show the love and give the love on this day more than usual right?
First, let’s dive into the facts about this day. The 14 of February it’s a specific Sales Strategy day, it's pretty much psychological and using the “LOVE” incentive which it’s good for marketing and advertising for local businesses and companies, whom are trying to increase their sales quota after passing the death month in January.
Therefore, the romantic gesture should be done not on days that everyone it's doing it. The romantic gesture has more of a meaning if its done on random days because it's between you and that person. It's more intimate and private. Priceless.
So unless you are letting your love ones know that you love them on the 14 and do your thing that’s fine too.
However, the moment you advertise it or share it on social media the gesture automatically becomes an ad. Whoever shares their moments on this day, or how ever creative way they decide to approach this day. That’s their way to get more likes, followers (target audience automatically: who are not coupled, or have not many friends that are online on social media that day) get others to see that he or she loves whoever that day. Or just to keep the social trend, even though, since so many are doing the same…
If you are not a celebrity or an influencer, or a social media expert, your post will get lost. For context, as of Dec 2019, total worldwide population is 7.8 billion. The internet has 4.54 billion users. There are 3.725 billion active social media users. So just imagine everyone that randomly decided to share on the 14 of February, 2020?
Let’s hope that whoever decided to share, that it was done after being in the moment with their loves ones and not post while they are on the date or sharing precious moments.
Unfortunately, time is the only thing we cannot take back once its lost. Which means, the person who is sharing while being in front of their love ones; is basically being very clear at showing, they are only there for social media and they don’t really care, about the person that’s right in front of them. Ouuch! Sad but is a fact, unless that person has a team that will do their work afterwards. However, let’s be realistic on average for non-experts to post it takes 1–3 hour (if adding hashtags, long captions, tagging communities or other people its more time consuming).
Yes, it takes second to just share the picture (without editing) , in other words, always keep in mind the reason behind your actions on social media. Because it is time and space consuming. Ask yourself this questions: do you just post your picture or video without location, target audience? is it just for fun and you want your followers to know who you love or who you are with so you don’t seem lonely? For who are you posting? or why on that particular moment? Can your sharing wait? Also, stories 30 mins or more (IF they don’t get distracted by others accounts and answering to peoples likes or comments).
Basically, let’s hope that people posted on the 15 or 16 and have enjoyed their love moment. But romantic or friendship gesture should be done any time of the year when you feel it’s right and damn it! because you love them and you want to show them with real actions, not digital actions! Not because of a stationary holiday or social media trend demands it. But because…
Love is a gift, not an obligation. _AO
By Angie Abreu Olivo -Founder, Creative Entrepreneur and Environmentalist Single Mom.
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